Amgen Oncology: Transforming Expectations of Cancer Treatment, Advancing All Angles of Care.
The Ask: Design Process in UX: The Experience Design Studio’s customer experience & design department was thrilled to partner with 2nd Spark & Amgen Oncology to bring their recent corporate rebrand to life on an updated website experience. Amgen had recently reimagined their brand identity in a way that synthesizes both their scientific & human focus. XDS was also tasked with implementing website UX best practices across the existing oncology web property, while strategizing with all stakeholders to create solutions for updated content experiences.
User Experience Analysis Areas of Focus:
- HCP Content Journey Mapping and Call-to-Action strategies
- Simplifying the hero area & amplifying a single strong message
- SEO & content strategy collaboration
- Updated an existing mega menu full of logos into a new product landing page featuring Amgen’s oncology medicines
- User experience analysis & research exercises, aimed at bringing designs up to date with latest user experience trends
- Improved HCP oncology resource hub experience
