Improving performance
The project’s primary objectives were to restructure existing Google campaigns for with business goals, and provide accurate estimation, reporting, and measurable performance improvements for paid media efforts. Each element was carefully designed to meet these objectives, ensuring that Revelle’s digital marketing strategies were both effective and efficient.
Key Tasks and Outcomes:
- Google Campaign Restructure
- Paid Media Estimations
- Quality Assurance of Meta Campaign Build:
- New Meta Campaign Build
The strategic optimizations and tactical planning in paid media campaigns, alongside redefining KPIs, resulted in enhanced performance metrics.
